"Here's a company we heard about, trying to do something that sounds ridiculous. They won't tell us how they're going to do it, nor will they name any of their clients. They have funding, though, and since no funded startup ever failed, we (TC) will breathlessly report on their existence."
Here's a litmus test for TC to use: if a) a startup makes a wild claim and the only corroboration you can find is from their funders or b) your article requires the use of the phrase, "so we'll just have to take their word for it," rest assured you can skip this story.
Here's a litmus test for TC to use: if a) a startup makes a wild claim and the only corroboration you can find is from their funders or b) your article requires the use of the phrase, "so we'll just have to take their word for it," rest assured you can skip this story.