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Even in extremely competitive market, there's room for bloatware if many customers don't mind it in exchange for lower pricing. However, what a competitive market WILL ensure is discovery of an 'acceptable level & implementation' of bloatware that 'some' customers will tolerate given the choice of lower pricing vs no bloatware.

Think two versions of Amazon Kindle with and without ads. There's market for both. The problem with carriers is that their monopolistic positions enable them to engage in abusive practices. (like installing bloatware to the point of annoyance, prevent user-removal, and not passing on savings)




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