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I'm super confused by this (you're one of a few people to say it), because that page doesn't look spammy to me at all. A little corporate, maybe. The list of car links on the front page is workable as a UX.



I think it's just the basic design. Here are a few examples using motherboard as a root word:

http://mother.com/

http://mother.net/

http://motherboard.com/

http://www.motherboards.com/

I think it has to do with a single color header, half the page with plain blue links and the other half with a stock-looking photo.


Those pages all do look super spammy to me. The Truecar one doesn't, at all. Weird!


I think once you start to scroll a bit you realize it's not, but the bit above the fold definitely looked like a domain squat.


I initially didn't notice that there was a "fold"!




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