Did anyone stop to think that woman generally just have differing interests and natural skills than men? Why is there so much emphasis on women being the same as men in everything? I don't see campaigns to get more women interested in auto repair or plumbing.
Here's a screen shot from the industrial apprentice website. http://cl.ly/image/3g093I0I3T3A. That's a rotating carousel of images; the majority of the images in it are men, but there are two women.