I think the app attracts the same target demographic as games that have a casual drawing component to them so I don't know if I would say the demographic doesn't have spending power.
If Drawquest was focused on in-app purchases and didn't find enough traction, I think they should have considered sponsored contests and sell those sponsorships to agencies representing larger brands. Imagine if Nike had a post "Design our new shoe" and gave out a prize for the most upvoted variation or "How would you change the Honda Civic?" and used it as a market research tool.
These are the types of branded opportunities that get some marketers salivating and knowing how to engage their agencies and participate in the RFP process is critical. I hope they explored these options.
If Drawquest was focused on in-app purchases and didn't find enough traction, I think they should have considered sponsored contests and sell those sponsorships to agencies representing larger brands. Imagine if Nike had a post "Design our new shoe" and gave out a prize for the most upvoted variation or "How would you change the Honda Civic?" and used it as a market research tool.
These are the types of branded opportunities that get some marketers salivating and knowing how to engage their agencies and participate in the RFP process is critical. I hope they explored these options.