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Less important is the nature of work. More important is the nature of contracting for that work.

> Search Costs

> Reach

> Transparency

These all equate to leverage, or options on leverage.

The key takeaway: you better be the one doing the leverage. If you are on the wrong side (and you will be if you are not increasingly using technology to increase your personal leverage), things are not likely to be stable, predicatble, or really all that comfortable.

SW is going to "eat the world" by providing leverage in a pocket. It might need a piece of HW and in IP connection, but the point is not the form of the device; but what it embodies: the opportunity to leverage...time, space, information, people. Not to mention data and the usefulness of data from the perspective of rhetoric (ie, appearing informed...even if authority is not explicitly yours...allows you to make claims...through the illusion/reality of perceived expertise).

Anyways, these are fun times. Embrace the potential. Keep an eye on your back. And you will do fine. Do the opposite...ignore the potential, fail to keep your wits about you, and don't look over your shoulder...and other things will happen.

Part of this is not being complacent; these powers will be used (potentially) for evil as well as good. And like the historical example of the cold-war...sometimes revolutionary prosperity is not actually all that fun to live through. So we should all keep that in mind, too.




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