Felt to me like they didn't understand how to sell people who aren't "X experts" - I'm not a digital media expert, I'm not a wordpress expert, I'm not an iOS frontend expert, I'm a generalist. I do software development, which apparently isn't that salable these days ;)
Hi, this is Ken. Sorry we didn't get back to you -- we've been getting a lot of interest and it's been difficult getting back to everyone promptly. I can't tell who you are from your HN handle, but I'd be happy to get in touch today if you shoot me another email.