There are a lot of good books, good content, good products, good Web sites, good Twitter accounts, good whatever, out there that don't get the attention they deserve. Covering strategies and tactics for getting people engaging with you and your content is not a waste of time.
Adopting strategies like these can result in a higher mean quality of content being popular since smarter, more cynical people can learn marketing isn't all stupid and that the way to defeat the dumbing down of society is to market quality stuff better.
Adopting strategies like these can result in a higher mean quality of content being popular since smarter, more cynical people can learn marketing isn't all stupid and that the way to defeat the dumbing down of society is to market quality stuff better.