Perhaps we'll see a return of Google Power Meter. That was an ambitious project to promote a data standard, towards the goal of better efficiency through consumers' close monitoring of their own power usage. But it failed to gain traction in the industry and Google did not double down. Until now. It seems they may now think that it is better to make transparent decisions automatically rather than by providing information for the consumer to take action on themselves. Power consumption is a large opportunity and one that Google understands from its data centre operations. Certainly it is hard to justify the cost of Nest on its current portfolio and acqui-hire alone.