For some reason, I find "4 quarters" to be "cheaper" than than "$0.99". Maybe it's because I associate quarters as disposable and any dollar amount in $x.yz format to be more significant. I wonder what the effect would be if in the App Store a developer has the option of pricing the game as "4 quarters".
It could be the same illusion that $99 seems so much cheaper than $100.
It could be the same illusion that $99 seems so much cheaper than $100.