He is probably referring to the fact that the Guardian newspaper does not make a profit ( http://en.wikipedia.org/wiki/The_Guardian ). It's not relevant, as I'm sure that George Monbiot does not care about this, the Guardian is aware of it, and none of these parties would give a flying feather what spindritf's opinion on this topic is.
Especially since he doesn't seem to have an opinion on anything relevant to the extremely important change the article brings to light, but would rather discuss the editorial quality of the article itself.
An analogy would be people on the sinking Titanic discussing the poor command of the english language by those lads who asked them to get in the boats.