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> Bing had more ambition than just being a clone of Google Search

why do you believe this? Have you used Bing and given it a fair chance?

The Bing search you see has differentiated itself from Google in many ways with Twitter/Linkedin/Facebook/Yelp integration.

Bing Image search's format has been copied by Google. Bing search in windows 8 is a different experience to Google Search on android.

> Market Share at 20%

Bing search, with the yahoo searchs that it powers constitutes over 30% of the market share of US market.

Furthermore, Bing serves as the backbone for much of the ML, NLP and IR that occurs across MSFT.

Change your chrome's default search to bing, and you will be suprised by the things it does differently, it changed my perspective (http://blog.samirism.com/experiments/bing-experiment.html)




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