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The rule they broke is clearly laid out [1]. The practice of manual penalties is as well [2]. They outline a course of action on how to remove the offending links [3]. How is this arbitrary?

[1]https://support.google.com/webmasters/answer/66356

[2]https://support.google.com/webmasters/answer/2604824

[3]https://support.google.com/webmasters/answer/2700611




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