I agree with the article. I wrote last week (http://markwatson.com/blog/2013-12/practical-internet-securi...) about using two browsers. Chrome with default security settings: used only for gmail, google search, facebook, and twitter; Firefox with ghostery: all normal web browsing, search using duckduckgo and bing.
My setup encourages me to at least use duckduckgo and/or bing when I am using firefox.
FYI: I would keep tabs on Ghostery, there's a for-profit company behind it that works with Ad Networks - They don't do anything bad now but experience shows that a massive user-base that you make zero revenue off can be a tempting fruit when profits start falling.
My setup encourages me to at least use duckduckgo and/or bing when I am using firefox.