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Here's How Rap Genius Should Be Building Links
6 points by davemel37 on Dec 24, 2013 | hide | past | favorite | 1 comment
The first thing I would do is ask webmasters to remove all unnatural links, and any link that doesn't drive referral traffic. Than I would disavow any links that can't be removed. I would than submit a reconsideration request as they will certainly be penalized for their spamming the search index.

Than, I would FOCUS ALL MY ENERGY AND ATTENTION AT GETTING BACKLINKS FROM THE ARTISTS THAT YOU CLAIM USE YOUR SITE.

I would figure out how your content is useful to artists and their fans, and I would create widgets that the artists would love to add to their sites to share the annotated lyrics.

I would than focus on the media, everytime TMZ breaks a story, I would try to find a way to mine that artists lyrics to add meaning to the event. Hopefully media outlets will pick up your insights from artists songs to spruce up their stories.

Than, I would focus on the fans. I would spin an elaborate web of the interwoven meanings, hidden messages, and other clever things you can mine from your content about artists, and I would become a publisher of crazy content about artists.

Than, I would focus on growing social sharing. Adding meaningful lyrics to tweet out on every page, or tweet this line, etc... I would turn meaningful lyrics into ecards you can send your friends or loved ones.

You are sitting on a goldmine of content, why not start mining it for infotainment. Entertain us, and well link back to you, share you, etc...

When you reach a point where journalists are asking artists on the red carpet if the rapgenius meaning is accurate, than you are really in business!!!




Than != then.




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