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The department store Marshall Field's hired a wordsmith to listen to Fuller talk for two days. After playing around with syllables, he came up with "dymaxion" as a good brand name that fit the way Fuller talked. Fuller liked it so much he used it for a lot of projects: Dymaxion house, Dymaxion car, Dymaxion World Map, and Dymaxion Chronofile. The Chronofile made Buckminster Fuller the most-documented person in history http://en.wikipedia.org/wiki/Dymaxion_Chronofile



>After playing around with syllables, he came up with "dymaxion" as a good brand name that fit the way Fuller talked.

I wonder if the word smith facetiously chose this word because it sounds really stupid. After all, the way that Fuller makes up his own words makes him sound like a raving idiot. Don't get me wrong, he was undoubtedly a really smart guy, but his personality and mannerisms detract from that.


Looking through the lens of 2013 it might sound stupid. In the cultural context of the mid-20th century it was perfectly appropriate. Fifty years from now the word "iPhone" will probably sound like the dumbest name ever.


In all honesty, it already does. Take the object and put an "i" in front. Such modern.


iMacsion




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