Do you not find massive pushback from employers who require that CVs be in Word format so that they can be uploaded to whatever applicant tracking system is being used?
And I think it's naive to think that startups aren't using ATS when there's lots of free or open source systems available.
We think that focusing on startup (and smaller company) jobs should tend to avoid this type of requirement as they are generally much more flexible and open-minded when it comes to job application format requirements and generally want to see more depth on prospective employees - especially on areas like personality traits and interests, which are hard to express in a traditional resume or cover letter.
And I think it's naive to think that startups aren't using ATS when there's lots of free or open source systems available.