As a point of context, I'm guessing this blog post was based a little bit on the "20 days as a growth hacker" submission (and Patrick's subsequent comment): https://news.ycombinator.com/item?id=6883357
That did make me tie a string around my finger, but there's no particular line in the article that you should read as me referring to him.
The editorial calendar basically dictates that I have to talk about A/B testing for the time being (product launch and all), and I generally prefer to say new things rather than saying old things. I've written an awful lot about A/B testing from different angles, but have rarely said "Actually, hold up, don't do it."
I previously had, if anything, a little too much "All I have is a HammerFactory so all problems must implement INail or they will be recast until they do" going on due to my own business history. I've talked to many people who have that to varying degrees over the years.
So "Hmm, as I come to be a little more mature in my understanding of this, there's actually some times where I wouldn't reach for scalable, metrics-driven, quantitative conversion optimization as the first solution" seemed like a pretty good skeleton of a piece.
