I'll provide anecdotal support. I've seen a huge increase in the number of normal Japanese people (not expats, etc.) with iPhones in the last 6 months.
When it was first released here, it was pretty much only the foreigners but something shifted.
More and more Japanese people that I speak with say they have a hard time even considering anything else but an iPhone now and, to be sure, the Japanese handsets look pretty boring in comparison. That is not an easy feat considering the head start the Japanese mobile market had before the iPhone arrived.
When it was first released here, it was pretty much only the foreigners but something shifted.
More and more Japanese people that I speak with say they have a hard time even considering anything else but an iPhone now and, to be sure, the Japanese handsets look pretty boring in comparison. That is not an easy feat considering the head start the Japanese mobile market had before the iPhone arrived.