According to this survey, cellphone sales are plummeting in Japan but sales of smartphones have grown 80% in the past year
Are they considering cellphones and smartphones as separate categories somehow? If not, I'm wondering if phone sales are just changing due to the economic situation, or a change in behavior...
In the past in Japan, the carriers subsidized the cost of new phones, so people regularly upgraded their phones. However, recently regulations have been introduced to prevent this, and thus consumers have had to bare the full cost of new handsets. As such, there has been a drop in overall handset sales.
Smartphones are considered subset of cellphones. Probably decreasing sales of cellphones is due to the economy while increasing sales of smartphones are due to a change in behavior.
Are they considering cellphones and smartphones as separate categories somehow? If not, I'm wondering if phone sales are just changing due to the economic situation, or a change in behavior...