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The darker red is definitely better, but generally red is a bad color to use excessively. Plenty of studies have shown that red can invoke the fight or flight response and increase stress.



Maybe that's what they're going for. :P


Not at all ;-) What color do you suggest ? ;-)


Even the new red is painful on my eyes. I navigated away before I finished reading, and when coming back here, it still created an afterimage on my retina.

I recommend a much more muted background, especially for the textual portion of the site. Run red banners down the side if you must, but change the text section to a more readable contrast.


More of a neutral background would be a good start, something like the Kima Ventures site where white-on-red is used as a bold title versus the whole page text.

http://www.smashingmagazine.com/2010/01/28/color-theory-for-... is the knockoff answer, but you should get the input of an actual designer - I've used yellow-on-red AND the <blink> tag before, both at the same time.


Don't have the whole page one background color - use it as either side panels as suggested below, or as a focal element like this: http://imgur.com/hwsUhKI




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