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It's more the cognitive dissonance of believing one thing while seeing invalidation of that belief right in front of you. For a while it will be "this must be a mistake" before it gets to "Hmm, I guess I interpreted their motivations much differently than they actually are, time to move on."

To its credit, Google has a couple of fecal units worth of dashboards and data about retention and quality so somewhere there is a chart where the line has started to go flat, perhaps even down. Questions will be raised, bonuses will be put into jeopardy, and eventually a new consensus or messaging will be reached. It will be interesting to see if the company has reached the point where its ability to respond yet fatally trails the markets ability to change. Every company seems to get to that point eventually.




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