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For those that don't understand the ad, the partition was, and to be honest, still is a very sensitive issue in India. My grandmother experienced it first-hand: people lost their homes, were separated from their families, and many people died along the migration from Pakistan to Punjab. There was no way for people to get back in touch... until now, which is why this Google ad is particularly poignant. As much as everyone here has loved to hate on Google for the past couple of weeks, the ad shows everyone just how valuable their products can be. It's certainly worth something... and it's a lot more meaningful than whatever Apple is doing with their marketing.



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