"Insanely great" is something that Steve Jobs used to say. It became a Mac ad campaign [1] and a book was written with that title [2]; I haven't read it.
I think this phrase is a little piece of computing history. I, for one, would like to see it make a return. I think it implies a product with a powerful emotional connection to its users. Shooting for insanely great is something that everyone should do with their products.
[1] http://robert.accettura.com/wp-content/uploads/2009/01/20090...
[2] http://www.amazon.com/Insanely-Great-Macintosh-Computer-Ever... and a book
I think this phrase is a little piece of computing history. I, for one, would like to see it make a return. I think it implies a product with a powerful emotional connection to its users. Shooting for insanely great is something that everyone should do with their products.