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You'll be asking for

..:: "Xxxxx that doesn't Suck" ::..

to be binned next.




"Doesn't suck" has something nicely understated about it. It doesn't sound like something the "marketroids" would ever really exploit. Insanely great just sounds stupid. Do they give you electroshock therapy for making one too many insanely great products?


"Hype: you're doing it wrong."




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