So what has that got to do with the advertising campaign and calling it a shame and dystopian?
Technology is an enabler. If you want to work, the advertised technology enables you to work. If you don't want to work, the technology does not hold a knife to your throat and force you to work. This is coming from someone who refuses to take a smartphone from work because it raises expectations about answering phone calls and emails over evenings and holidays.
I do appreciate VPN though, because it means I can leave early on Friday evening if I have something fun to do, and catch up on the work on Sunday night. And that's why DHH argument comes across as so silly, because it is dystopian not to allow technology that allows me to time shift my work.
By DHH's same metric, the following are dystopian because they enable you to work outside your office: Remote desktop, VPN, Google Apps, SaaS offerings, web based tools, smartphones with work email.
Google even has a similar pitch for their Google apps:
>Need to attend a meeting from your kid’s soccer game?
>Access your work from any device with a web browser – your computer, phone or tablet – and stay productive even when you’re away from the office
>Google Apps makes it easy to stay connected to projects you’re working on and the people you work with, no matter where you are or what device you’re using.
Perhaps because history has shown advertising to be an effective tool for shifting perceptions and turning previously unacceptable things into the expected norm.
Ads like these can have a funny effect, such as making the idea of working during your child's recital or soccer game okay. Notice the specific example Microsoft provides, where the child is about to score a goal while the parent is turned away while on his cell phone (presumably doing "work"). This is ghastly to me.
Technology is an enabler. If you want to work, the advertised technology enables you to work. If you don't want to work, the technology does not hold a knife to your throat and force you to work. This is coming from someone who refuses to take a smartphone from work because it raises expectations about answering phone calls and emails over evenings and holidays.
I do appreciate VPN though, because it means I can leave early on Friday evening if I have something fun to do, and catch up on the work on Sunday night. And that's why DHH argument comes across as so silly, because it is dystopian not to allow technology that allows me to time shift my work.
By DHH's same metric, the following are dystopian because they enable you to work outside your office: Remote desktop, VPN, Google Apps, SaaS offerings, web based tools, smartphones with work email.
Google even has a similar pitch for their Google apps:
>Need to attend a meeting from your kid’s soccer game?
>Access your work from any device with a web browser – your computer, phone or tablet – and stay productive even when you’re away from the office
>Google Apps makes it easy to stay connected to projects you’re working on and the people you work with, no matter where you are or what device you’re using.