Of course we matter. After all, Google profits from trafficking our private lives. It's a company that manufactures sugar coated surveillance devices that seem so useful that we submit to them willingly. If we didn't matter, Google will have had nothing. After all, its power stems from our voluntary submission to its merciless watching eye.
In fact, the question is frightening. Are we, prisoners, afraid that our benevolent jailers no longer pay us enough attention? That they've lost their touch to slyly subdue us by painting the convincing illusion that they have our best interests in mind? Have the abusive guardians' charms lost their potency on their admiring wards?