I'm a big Tesla fan. I'd like to buy one. I like that they're changing our dependency upon gasoline vehicles. I like that they're taking big chances. Having said that, I find their communication style at times to be very disappointing. I hate the weird inference of "Thank God I was in my Tesla and only caught on fire. It would have been much worse in another car" Why do they have to do that? What proof do they have? They've had 3 car fires in the last 5 weeks out of 19,000 units on the road. Stop trying to turn a negative into some sort of positive. We get it's new technology. There probably will be things that need straightened out. The way they positioned their lease was cheesy. This is now cheesy II. Just say
"We take this VERY seriously. We don't think there is any structural issues here but we will continue to investigate. Rest assured if the data points to any possible issues we'll be fully transparent and make any adjustments necessary to ensure the safety of our customers." Not some hack rah rah piece on their blog.
That would suggest some kind of long term, expensive development and testing slog with investors footing the bill. This letter suggests Telsa is nothing but success and investors get a piece of the pie.
"We take this VERY seriously. We don't think there is any structural issues here but we will continue to investigate. Rest assured if the data points to any possible issues we'll be fully transparent and make any adjustments necessary to ensure the safety of our customers." Not some hack rah rah piece on their blog.