I think the video should be 100% about "what's in it for me" (the user). I understand the reason why you are introducing the people behind the project, but after 1minute in the video becomes "about howtocode.io" and less about "me". I closed the video after that to be honest.
Again, I get that you are providing validation and answering "why should I trust you" but honestly, unless you can say something that a beginner would value like "I founded Twitter", or "I work for Microsoft" (used to illustrate people can relate to a brand name regardless of how our inner-circles perceive them.) then it becomes a waste of the 30 seconds I'm giving you as to what's in it for me and how can I start receiving value RIGHT NOW.
In writing this, actually I think most everyone that has asked me for advice in how to code vet sites by word of mouth and by proxy i.e. "Jade what do you think about this site?" or "well Google has it as #1" or "well on youtube this has 1 million views" etc.
So in summary, I think you should not _lead_ with vetting yourself.
EDIT: I watched more of the video. You use language like "we will teach you.." and "our goal is to" which illustrates the point that you are talking about yourselves rather then the user. Changing it to "You will build a basic webpage and host it online entirely yourself in the first week" shifts the subject to the user, because it's always all about the user.
What I picked up in the "whats in it for me" category was pretty much in the url. I'm going to learn "how to code". The video went on to explain that I specifically could learn HTML, CSS, JS, jQuery, and Ruby on Rails, with some programming basics, and Git usage thrown in--for free.
I got the impression that they were not really trying to find customers, they instead were trying to gauge interest in the project. Nothing on the site gave me the impression that this was anything more than a web site soon to be a kickstarter page.
I think the video should be 100% about "what's in it for me" (the user). I understand the reason why you are introducing the people behind the project, but after 1minute in the video becomes "about howtocode.io" and less about "me". I closed the video after that to be honest.
Again, I get that you are providing validation and answering "why should I trust you" but honestly, unless you can say something that a beginner would value like "I founded Twitter", or "I work for Microsoft" (used to illustrate people can relate to a brand name regardless of how our inner-circles perceive them.) then it becomes a waste of the 30 seconds I'm giving you as to what's in it for me and how can I start receiving value RIGHT NOW.
In writing this, actually I think most everyone that has asked me for advice in how to code vet sites by word of mouth and by proxy i.e. "Jade what do you think about this site?" or "well Google has it as #1" or "well on youtube this has 1 million views" etc.
So in summary, I think you should not _lead_ with vetting yourself.
EDIT: I watched more of the video. You use language like "we will teach you.." and "our goal is to" which illustrates the point that you are talking about yourselves rather then the user. Changing it to "You will build a basic webpage and host it online entirely yourself in the first week" shifts the subject to the user, because it's always all about the user.