I've added it as a comment to the blog, but to keep it central, I'll add it here:
Having migrated from iOS to Android, the thing I miss the most is 'does this app contain In App Purchases, and if so, which one'. For me it's mostly a critical criteria to either download it (if it's a lite version, containing an IAP for the full one, ie the non-consumable as you call it) or a skip it (if it contains 'buy 15000 pieces of gold for $5, ie the consumables).
At the moment, I trust almost none of the games on Android, since even some of the ones you buy contain IAP, and there's no way to find out before installing them.
I also one of those terrible Android users that pretty much populates my phone with just free apps. Navigating play to sort out the free from the paid apps is an unbelievable chore. I'm not going to buy an app when I'm looking for free ones, period. Having no way to simply browse free apps makes the play store so unusable that I never actually go to it.
On the occasion that I do want to buy an app, I never find it through the store either, it's 100% a referral from someplace else.
I would add: a better way to handle spam / hate reviews on your app's page on google play. Personally I've got a couple that for some reason keep appearing before great positive reviews, although the hate ones were down voted by many.
I think he wants Google Play to serve alphas and betas as live apps to the public with a small warning tag:
"Google could provide an open Alpha/Beta system which lists the app on the Play Store as they normally would, but the app would have an Alpha/Beta tag next to the name so that users know what they're getting into. "
Having migrated from iOS to Android, the thing I miss the most is 'does this app contain In App Purchases, and if so, which one'. For me it's mostly a critical criteria to either download it (if it's a lite version, containing an IAP for the full one, ie the non-consumable as you call it) or a skip it (if it contains 'buy 15000 pieces of gold for $5, ie the consumables).
At the moment, I trust almost none of the games on Android, since even some of the ones you buy contain IAP, and there's no way to find out before installing them.