Some people like larger notebooks. When you can get a full-sized notebook for .15 at Wal-mart, 20 bucks for an A4 Moleskin sets the expectations pretty high.
I'm not above spending 20 bucks on a notebook, I just think Moleskin's paper isn't very good, when compared to other notebooks.
Yes, but people who like "full-sized" notebooks aren't Moleskine's target market. The target market are those of us who prefer this format to the full-size.
Also I don't have Wal-mart here, but I think you'd be hard pressed to find a cheap leather-bound (or fake leather, I don't know or care which Moleskine use) notebook with 190 pages that aren't pure blinding white, for 15 euro on the official site, or as low as 10 on Amazon.
Sure, there are plenty of cheap notebooks, but those usually don't have the same specs so the comparison is somewhat unjust. Hell, if you wanted to go really cheap, you'd just buy a stack of printer paper.
They make A4 sized notebooks, so yes, people who like full-sized notebooks are part of their target market.
I wasn't trying to imply that the 15 cent notebook is Moleskin's equal, I'm just saying that the availability of adequate paper sets the expectations of expensive notebooks pretty high. There are notebooks just as expensive as a Moleskin that I would pay for, because I find them to be better in quality.
I'm not above spending 20 bucks on a notebook, I just think Moleskin's paper isn't very good, when compared to other notebooks.