Interesting move. While I can see some overlap in experience leading large technical projects where industrial design and battery life are of paramount importance, I wonder how much of that experience will translate into actual car development.
From the outside looking in I'd rather fill that role with someone with car industry experience bringing actual cars to market, because battery life and industrial design are somewhat fungible, but if Tesla is late on bringing car models to market that has a serious effect on their timelines.
I missed it the first time through, although I'm not surprised as in the article his previous automobile engineering experience seems downplayed.
Equating his segway experience to all of transportation seems a stretch.
According to his linked in profile he was a development engineer at Ford for 6 years and hasn't worked in the car industry for 20 years. Certainly he does not seem to possess any executive experience in the car industry or related to car development.
As a TSLA investor, it makes more sense to me to have someone in that role who actually has experience getting cars to market (ie. someone like Bob Lutz).
I would say his industrial design experience at Segway (and Deka) was more relevant to Apple.
Let's not forget history here. Musk had a very hard time releasing the Roadster, and it was one of the most painfully delayed automotive launches in history. They were close to running out of money numerous times in the launch, and needed key loans and cash at key times (including a huge cash infusion from Musk himself) otherwise they would have failed. At least some of that based on the public information at the time can be attributed to Musk's inexperience in the car world.
They made it, but it wasn't without a lot of luck. I worry about decisions like this because if there's one thing Tesla really needs to execute on, it's getting new car models out the door in a very timely fashion.
Another example - Nardelli was also a brilliant leader at Home Depot, but he couldn't do enough to save Chrysler.
The car industry is a very different beast then building wheel chairs and segways. Personally I would prefer someone in the new car development driver's seat with a bit more experience. Putting someone without that experience is such a leadership role seems like a reckless move by Tesla.
This is all just my opinion. I'd be happy to discuss further and share opinions.
No, saying he is a founder is misleading. He played a critical role in Tesla and it surely would have failed if he were not involved but his initial involvement was as an investor in an existing enterprise.
There was a settlement that allows Musk to call himself "founder" in exchange for, I presume, some compensation. There was no legal ruling on facts only a private agreement between parties.
Yes, "that logic" being just plain old "logic". Jobs didn't start Pixar he invested in a spin-out of a division of an existing company.
From wikipedia
"the group, which numbered 40 individuals back then,[1] was spun out as a corporation in February 1986 with investment by Steve Jobs shortly after he left Apple Computer.[1]"
From the outside looking in I'd rather fill that role with someone with car industry experience bringing actual cars to market, because battery life and industrial design are somewhat fungible, but if Tesla is late on bringing car models to market that has a serious effect on their timelines.