Honestly, reviews everywhere run the risk of being fake. Amazon, Target, YouTube, App Store, Yelp, Zagat, etc. Caveat emptor.
I do read the negative Amazon reviews, though. I'm also finding myself looking at their customer-submitted photos to get a better sense of size+function, and checking on YouTube for reviews as well. I'd rather get a review of a radiator thermostat from a guy that has reviewed a few of them (and posted videos of them all) than trust a bunch of 50-word reviews anywhere else.
I do read the negative Amazon reviews, though. I'm also finding myself looking at their customer-submitted photos to get a better sense of size+function, and checking on YouTube for reviews as well. I'd rather get a review of a radiator thermostat from a guy that has reviewed a few of them (and posted videos of them all) than trust a bunch of 50-word reviews anywhere else.