The merits of remote work aside, you have to hand it to 37signals for masterful marketing.
They have a set of beliefs that they tell powerful stories about, in various mediums, to people who already believe or want to believe these same beliefs.
And in this context they also offer products that make things like remote work collaboration easier. But you're not even bothered by that, because they are clearly experts at doing this well (they wrote a book about it and are doing it themselves) so it all just fits together.
It's thought-leadership in a very practical way. A lot of good lessons to be learnt.
If the book goes into useful and functioning ways to come to such a . However, there could be some caveats to take into account relating to the type of people who'd be attracted to work on the products that 37signals follows. I'm curious if having a distributed / de-centralized team is possible. I can understand the values and would love to see if it's possible within my own scope of plans - though it's a lot of directed effort and wasteful if it ends up not working.
They have a set of beliefs that they tell powerful stories about, in various mediums, to people who already believe or want to believe these same beliefs.
And in this context they also offer products that make things like remote work collaboration easier. But you're not even bothered by that, because they are clearly experts at doing this well (they wrote a book about it and are doing it themselves) so it all just fits together.
It's thought-leadership in a very practical way. A lot of good lessons to be learnt.