It seems like Lasership is basically "some dude with a car". If you start measuring metrics in that situation, it tends to lead to people lying, like marking a package delivered when it isn't. Only 1% of people will actually complain.
They really are hilariously unprofessional. They drive shoddy white vans with "PACKAGE DELIVERY" slapped on the side. It doesn't even say "LaserShip". The vans look like the kind of thing a pedophile would drive while looking for children to kidnap.
http://www.lasership.com/contact-us/independent-contractors