> all Microsoft needs to do is release specs and then setup a certifying service for OEMs
So this exists. It's called the Windows Logo Program for Hardware. The reason we are reading this article is that it failed to do the job.
What you seem not to be understanding is that in order to "match Apple hardware in battery life" one also has to "match Apple hardware" in the small number of distinct hardware configurations sold per year.
Taking that hardware configuration and calling it "a standard" doesn't actually do anything. If your standard is broad enough to support 100 hardware configurations, battery life will be poor. If your standard is narrow enough to only support 2 hardware configurations, OEMs will not build it, because Dell has no way to differentiate itself from Toshiba.
To match Apple, Microsoft needs to cut back to maybe 3 models of Windows tablets per year. You can make that into a standard if you like, but no OEM will ever adopt it. They will all (correctly) point out that such a standard is designed for Microsoft's hardware team to implement and to hell with all the third parties.
So this exists. It's called the Windows Logo Program for Hardware. The reason we are reading this article is that it failed to do the job.
What you seem not to be understanding is that in order to "match Apple hardware in battery life" one also has to "match Apple hardware" in the small number of distinct hardware configurations sold per year.
Taking that hardware configuration and calling it "a standard" doesn't actually do anything. If your standard is broad enough to support 100 hardware configurations, battery life will be poor. If your standard is narrow enough to only support 2 hardware configurations, OEMs will not build it, because Dell has no way to differentiate itself from Toshiba.
To match Apple, Microsoft needs to cut back to maybe 3 models of Windows tablets per year. You can make that into a standard if you like, but no OEM will ever adopt it. They will all (correctly) point out that such a standard is designed for Microsoft's hardware team to implement and to hell with all the third parties.