Both the DailyMail and PopSci websites reference this "deals" website as the source. So while the site doesn't look like official news, from what I can tell it seems to be the proper source.
I was surprised to find that the "Art for Clients" tag on his site contains a lot of content that's gone heavily viral recently (especially "The Average Man" photos, which were on HN a few days ago):
I smelled something fishy from the "mydeals.com" source from OP, and initially thought that the Daily Mail's attribution to that site was just sloppy and awful... but it all checks out. Huh.