Apple's multi-million dollar trial and error pricing exercise.
The Monday morning quarterback in me will now say that "in order to differentiate an excellent product (5C) with a premium product (5S) is to at least sell the 5C under the €400 level. At a €100 price delta users are 'clearly' price elastic"
If margins of the 5C at a sub-€400 price are not those Apple expects from its products don't build the 5C.
only those who use the euro as their reserve currency :-p
I was looking at iPhone prices on the German Apple site, hence the euro explanation. The US Apple site is a pain if you want to compare unsubsidised iPhone prices.
The Monday morning quarterback in me will now say that "in order to differentiate an excellent product (5C) with a premium product (5S) is to at least sell the 5C under the €400 level. At a €100 price delta users are 'clearly' price elastic"
If margins of the 5C at a sub-€400 price are not those Apple expects from its products don't build the 5C.