Believe it or not, in this day and age creating a news org from scratch is incredibly cheap: you don't have to deal with legacy tech, expensive manpower and flashy offices in downtown NYC...
What is hard to get is brand recognition and mainstream credibility, which you can't get unless you break something extraordinary like CNN did in Gulf War I and Al-Jazeera in the post-2001 invasions. Greenwald's name should help in that regard.
What is hard to get is brand recognition and mainstream credibility, which you can't get unless you break something extraordinary like CNN did in Gulf War I and Al-Jazeera in the post-2001 invasions. Greenwald's name should help in that regard.