But the price of drinks in nightclubs are so high precisely because they know you want/have to be there for other, social means (unless you're in one of the few places that actually serves brilliant and justifiably-priced beverages).
And, I would argue, that, analogously, that is the reason why cinemas have ridiculously priced concessions — because you go to the cinema on a date, or with friends, for a social occasion that causes you (or some people) to be willing to pay higher prices for their drinks and candy. Take, for example, going on a date, many partners may feel pressured under the social norm of not wanting to appear 'stingy' and will shell-out the $15 for a bag of popcorn and a Coke.
If you wanted concessions independently of a cinema, then you likely have a fetish for over-priced junk food!
And, I would argue, that, analogously, that is the reason why cinemas have ridiculously priced concessions — because you go to the cinema on a date, or with friends, for a social occasion that causes you (or some people) to be willing to pay higher prices for their drinks and candy. Take, for example, going on a date, many partners may feel pressured under the social norm of not wanting to appear 'stingy' and will shell-out the $15 for a bag of popcorn and a Coke.
If you wanted concessions independently of a cinema, then you likely have a fetish for over-priced junk food!