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Apple has a history of only getting one chance. The Newton at the end was great. Maps could turn into the best mapping system ever and it won't matter. As for Microsoft, Bing could start giving the best results and it won't matter. You have to be in shouting distance of perfect in the consumer market.

For a media version take SNL's clumsy portrayal of Pres. Ford after his incident and the reality of his athleticism[1].

Ask Blackberry about how their release with flaws worked.

1) he played linebacker and was actually pretty athletic and not clumsy. Chose your shoes wisely.




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