Just because you can, doesn't mean you should. I sent my data with the social contract that you'd also look at my monetization technique.
By breaking that contract, you're preventing me from producing more content, content you apparently want. You're actually hurting yourself, from a practical standpoint, as well as causing harm to me.
Advertisements have a measurable cost on me. I have limited focus, losing it is expensive to me. I've seen advertisements change the thinking and perception of my peers, and it scares the crap out of me. I am all for uplifting the community through my actions, but this cost is too great. I have an extreme distrust of advertisments anyway, I never click on them (except by accident, which was frequently btw, until I started blocking them), so even If I acknowledge them, I'm still not making you money.
and finally, this is just a side note which I think only applies to me, most content I consume only has advertisements introduced by the gatekeepers (or I pay for it). Youtube, blip, et al. I'd rather the producers just use distributed systems, but we can't always get what we want.
If the cost is too high, don't pay for it, but don't take the content as well. That's theft.
And I mean social contract as in a contract you agree to by simply being part of society that stands above law. Don't kill people, don't steal things, that kind of thing. Things you do and are therefore allowed to be part of society.
Society allows me to be a part of it because it has no objections to my behaviour. I actively tell the people around me I block ads. Therefore, if your social contract did exist, I would not be in breach of it.
Morals are subjective, the people that surround me believe there is nothing wrong with my actions, if your only standing point is that it's "morally wrong" then you have failed to convince me.
That, of course, is not your only point. You also believe that without the advertisements the content I enjoy wouldn't be produced. This argument has some grounds. The only problem is how actively degenerate ads are. I can outright improve almost all media just by removing them.
Let's say the "nightmare scenario" happens, and almost everyone blocks ads with ad block. Ad Block is running an initiative of acceptable ads. Ads that arn't decietful, distracting, or annoying (which, in my opinion, is a far more morally abhorrent act). So if everyone started using ad block. The world would actually get measurably better. Not worse.
By breaking that contract, you're preventing me from producing more content, content you apparently want. You're actually hurting yourself, from a practical standpoint, as well as causing harm to me.