More likely:
#1 "we need an ad builder tool"
#2 "OK, but it can do more than ads..."
#1 "Good one. Then it it will seem like we're giving back."
#2 "?"
#1 "Don't worry. Just make sure the focus of using the app will be ads. That will help our users the most, and provide the biggest impact with our limited resources."
More likely:
#1 "we need an ad builder tool"
#2 "OK, but it can do more than ads..."
#1 "Good one. Then it it will seem like we're giving back."
#2 "?"
#1 "Don't worry. Just make sure the focus of using the app will be ads. That will help our users the most, and provide the biggest impact with our limited resources."