But why would anyone ever look at the "How it works" page? Even if a link to the page were prominently featured on the site (it's not - it's only in the footer), how often do you wonder how a shoe store works?
People go to JustFab to buy a pair of shoes, not to join a shoe of the month club. Check out their front page. It looks like a online shoe store. It doesn't mention the VIP program at all. That's tossed in during the checkout process and it's pretty easy to miss the fact that you're buying more than a pair of shoes.
People go to JustFab to buy a pair of shoes, not to join a shoe of the month club. Check out their front page. It looks like a online shoe store. It doesn't mention the VIP program at all. That's tossed in during the checkout process and it's pretty easy to miss the fact that you're buying more than a pair of shoes.