Bingo.
A surprising number of modern web problems can be solved via static pages - speed, usability, scalability etc.
I remember finally turning down one project after failing to convince the small businessman that his site didn't need an unskippable flash intro with techno music.
Edit: I think that nowadays web 2.0 needs have been replaced with 'BIG Data'. I have a current client whose data set is less than 30 MB, but he insists that it is not just big data, but HUGE data! Which is a shame, As it is an interesting problem he has, but I will probably turn it down too.
