I think a company having a design language and identity is a powerful and wonderful thing. It makes decisions easier, it makes things so much more clear and improves what you do a lot.
At a higher level, having a vision, a framework, a filter by which you make choices and solve problems makes the whole process of doing these things easier.
At a higher level, having a vision, a framework, a filter by which you make choices and solve problems makes the whole process of doing these things easier.