If the takeaway from ios7's redesign is "my app doesn't have to have an intuitive UX anymore" then you're doing it all wrong. Apple has a little but of leeway because everybody already knows how to use it (and honestly I'm not a fan of any design that just assumes knowledge, no matter how ubiquitous).
It's not about not being intuitive. It's about the trade off that leads to an emphasis of the design elements for the content. Then functionality.
A way to think about it is that iOS 7 gets closer to real world interaction. You don't press a button to sit in your chair, you just sit on it because you know how to do it.
> You don't press a button to sit in your chair, you just sit on it because you know how to do it.
A microwave oven might be a better example, since a chair is inert.
On a microwave one has to have discoverable controls. Imagine if everything was just flat with the fascia, looking no different in presentation to the maker's logo.
It might say 'Cooking power: 80%' with no indication of how to adjust. Apparently, though, if you press on the word 'power' repeatedly you can change it!
Microwaves are one of my favorite examples of poor user interfaces. Why is it so difficult to figure out how to do the most obvious thing: turn microwave on at max power for X seconds?
> A way to think about it is that iOS 7 gets closer to real world interaction. You don't press a button to sit in your chair, you just sit on it because you know how to do it.
You explanation is just the contrary, you press the + button because you have tried to push it without knowing what will do.
