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Every time one of Apple's products sold it resulted in cash transferring over to Apple. They had a viable, proven business model selling computers to business, consumers, and educational institutions, were leaders of a new industry that everyone agreed had a huge amount of growth ahead of it. Nobody thought that PCs would continue to be a niche product throughout the 1980s.

Facebook owned, and owns, only a tiny slice of the advertising market, despite being so far along in developing their product. Remember, facebook's users and attention is their product. Their customer-base - companies who want to advertise is still underdeveloped.




This is an excellent point. Sure, Facebook has the biggest audience, but somehow I only ever see a few companies in my ad rotation.




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