Read "I'm Feeling Lucky: Confessions of Google Employee...". I'm surprised no one has referenced the book.
Fiddling with logos was (and still is) considered a bit sacreligious when it comes to branding but in the case of Google in the early 2000s, it was a big hit - what is now Google Doodles. Those were attributed partially to Marissa Mayer implementing the idea "over the weekend with the help of a designer".
Fiddling with logos was (and still is) considered a bit sacreligious when it comes to branding but in the case of Google in the early 2000s, it was a big hit - what is now Google Doodles. Those were attributed partially to Marissa Mayer implementing the idea "over the weekend with the help of a designer".