It doesn't help the author's case that he castigates Yahoo for creating the logo in an "unprofessional" short period of time, but then also sneers at them for their month long process of unveiling it and for polling their employees on their views about values to reflect in future Yahoo logos.
You can't win, except perhaps by a marketing agency run by a guy who can see "purpose" in the ugliness of the very expensive London Olympics logo but not in the cheap publicity of Yahoo's "30 days of change"...
You can't win, except perhaps by a marketing agency run by a guy who can see "purpose" in the ugliness of the very expensive London Olympics logo but not in the cheap publicity of Yahoo's "30 days of change"...